As VP of creative for Expedia Group, I helped build and run an internal full-service creative shop taking it from zero to over forty creatives in three years. Took it from over thirty agency partners down to zero in the same amount of time. The work was recognized at the One Show, D&AD, and Cannes among others. And it worked to drive business increasing marketshare while driving huge gains in favorability and consideration.

As VP of creative of Expedia Group we launched "Relax You Booked a VRBO". A challenger campaign that succeeded in establishing a new aggressive tone for VRBO while growing overall marketshare.

As VP of Creative for Expedia Group I oversaw creative for all of Expedia, VRBO, and Hotels.com.

Apple Arcade is a relatively new service for Apple. We helped create a “tentpole” program to launch new games and create excitement around the service. So far it has become the most successful driver of new customer acquisition while helping to create an overall brand voice for Arcade. From silly and absurd to cool we’ve brought the brand to life through its games.

My partner, Luke Harris, and I wrote and directed these digital spots for Goop on a very limited budget.

Of the many many many Mac vs PC spots, here are just a few of my favorites

We created this digital campaign for FB Groups. Knowing we have about three seconds to catch people’s attention we created a set of animated films that get in the entire message in three to seven seconds apiece. We also embraced FB’s ability to target a very narrow audience to custom make three separate campaigns.

Here are a few of my favorite Mac vs PC banner ads.

These won lots of awards and were even featured in advertising text books about how to contextualize ads.

This was a digital short commissioned by Geek and Sundry, featuring Kate Micucci, Felicia Day and Markiplier. 

I wrote these converse spots.

Mos Def read the poems and called me “white but tight.”

This brand book is being used as a set of guidelines to define Toyota’s existing tagline. It’s been used as a north star for all of Saatchi’s internal work as well as for Toyota’s internal corporate identity.

Here are some commercials I wrote for iPad. Some old, some new.

Two that never ran, but I think are pretty neat. Email me for the password.

I like these spots because they aren’t at all about the product and yet are entirely about the product.

I helped launch the Pixar film Wall-E.

We created the first trailer as well as these simple short films to introduce the character Wall-E to the world.